Lubo Workshops

 

LUBO's workshops are designed to provide a know-how environment for our collective members and beyond. With subjects that range anywhere from finance, branding, and being your own boss, to self love practice and learning to follow your intuition - We are looking to create a platform that provides everything you desire to know about running your own creative business. 

Workshops will be held either in person or online depending on the subject or location of the workshop speaker. 

upcoming WORKSHOPS ARE NOW LISTED!

 

 
 
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UPCOMING WORKSHOPS


Stress-Free Online Marketing Mastermind. BUILD A SUSTAINABLE, FUN PROCESS FOR CREATING PROFITABLE SOCIAL MEDIA CONTENT with Luz donahue.

DATES : October 28th, November 4th, November 11th, November 18th

TIME : 5:30- 8:00 PM

location : tbd

Think about all the online marketing you’re “supposed” to do. How do you feel? Confident? Joyful? Stressed? Tense? 

How do all these people keep up with Facebook, Instagram, their blogs and all their other business commitments and management tasks? 

Is promoting the work you love doing just not feeling good? Or does it feel fun sometimes but stressful others?

Do you go through phases of not knowing what to say?

This is all normal. It’s because your job is YOUR business. Your industry is your expertise. Between running social media for a big global companies and small businesses Luz learned a lot about efficiency. 

You might not have any desire in becoming a social media manager… but if online marketing is at all important to your business, here’s something you should know:

People who manage 10-12 accounts per month BATCH all similar work together. That’s it. That’s the big secret. 

You probably do this in your business in other ways already. You don’t do payroll or invoices one at a time on different days for each employee or client.

Why not? That sounds silly, right?

This isn’t different. Yet so many business owners I talk to know what they need to be doing it and get overwhelmed with the implementation. 

Maybe you’ve heard this before but you still haven’t made the time to give it a serious try. Maybe you have no idea what this whole online marketing thing is about. Maybe you’re a digital native with serious digital brand envy. 

Learning to group your marketing tasks together while adhering to a content strategy that produces results is not as hard as you think.

WHAT WOULD IT FEEL LIKE TO NOT HAVE TO THINK ABOUT WHAT TO POST ON INSTAGRAM FOR A MONTH?

Want to find out? 

What you’ll get out of this workshop:

  • By batching your content you can group similar topics and understand which angle resonates most with your target customers. Translation: learn how to better speak your ideal client’s language. 

  • Understand how to set up tests ahead of time and analyze social media data 

  • Create a sustainable process for getting your online marketing done in a way that works for YOU and your business specifically 

  • Determine the right online marketing strategies for YOUR business stage

  • Create and schedule ALL the content you’ll post from Thanksgiving Eve to the month of December 

  • Learn how to make a content marketing calendar for 30 days in less than 2 hours

  • Learn the exact strategies that work best for your personality and preferences

How does it work? 

After you sign up, you’ll be registered for the following: 

A FB group with a daily thread to keep you on track. Sometimes we’ll support each others pages. Sometimes we’ll address business problems. Sometimes I’ll share with you a lesson I learned in my own journey. 

4 Weekly In Person Workshops! Each will include 1 hour workshop on the weekly topics. 30 minutes of online marketing Q&A and 1 hour of hands on work on YOUR business goals.

Bonus: One on One Consulting Session ( Luz normally charges $150 for this.)  Includes written plan for the rest of 2020. Individual marketing coaching packages will be available to students at a 10% discount. 


PAST WORKSHOPs


creating the perfect elevator pitch - the art of explaining your business in every situation with Elana Gainor, Ph.D., founder and owner of Sage Float Spa

date : October 20th

time : 4:30pm-7:30pm

location : Westside, santa cruz

do You find yourself struggling to articulate your career, job, or vision?

DO you seem confused or uninspired when you respond to the question, “So, what do you do”?

DOES your explanation of your business feels unclear, vague, or outdated?

An elevator pitch is a well-thought-out, concise statement that explains your business in an engaging way to others. All SUCCESSFUL ENTREPRENEURS need one in order to -

  • clarify who you are/what you do/why it matters.

  • inspire potential clients to sign on to your vision and your business.

If any of the following statements resonate, this workshop is for YOU:

  • “I don’t have an elevator pitch at all!”

  • “I have an elevator pitch, but it isn’t effectively communicating who I am and what I’m about.”

  • “My elevator pitch worked great five years ago, but I want a refresh!”

What you’ll get out of this workshop:

Working alone and with other participants, we’ll get clear on the points we want to make to others about our businesses. 

We will use carefully crafted exercises to hone statements that concisely and accurately convey to others what we bring to the table.

 How the workshop is structured:

“Creating the Perfect Elevator Pitch” consists of two main components with an optional third add-on

Part 1: Group Workshop

  • In this session, you’ll learn to articulate your “what I do” with clarity and confidence. Then, we’ll explore best practices for creating an effective elevator pitch. The workshop will include hands-on coaching and examples of exceptional elevator pitches from successful local businesses – including Sage Float Spa and LUBO.

Part 2:  Digital Revision

  • In the weeks following the initial workshop, each participant will have the opportunity to submit a draft elevator pitch to Elana for one-on-one revision and coaching via email. 

Part 3: Further Revisions PLUS Float Session (The third add-on is not included in your ticket cost and is to be purchased at the workshop with Elana) 

  • Participants who select this optional add-on will benefit from a creativity-enhancing 60-minute float session at Sage Float Spa -- plus an additional round of digital pitch revisions with Elana. 


BREAKING THE BOUNDARIES THAT LIMit our success with alexis ALBRIGHT meschi

date : OCTOBER 5th

time : 3:00-6:00 pm

location : the lubo house

IT’s time TO STAND OUT AND STEP INTO YOUR POWER!

This workshop is for you if you often find yourself in fear of sharing all aspects of what makes you a unique, sought after entrepreneur.

Can you relate to any of these statements?…

“I don’t like posting photos of myself.”

“no one wants to see me … I’ll just share my products, services or message.”

“I‘m content with where I’m at and don’t need to grow.”

“I don’t have anything worth sharing.”

“Being the actual face of my business feels much too vulnerable.”

If so then this workshop is for you!

This workshop seeks to break boundaries by providing tangible tools to get you in line with your INEVITABLE success!

In this workshop you will:

-Discuss the ways you limit our personal and professional growth.

-Identify professional growth goals you individually have.

-Use a specialized brand identity template to create a plan to begin connecting with your audience.

-Get 2-3 new fresh, organic looking headshots to start sharing more of yourself with your audience and clients (photos will be taken that night and sent to you within one week of the workshop)

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us.
— m.williamson

Come away from this workshop with increased confidence and an action plan to grow professionally and personally!


BREATHWORK WITH ALEX D’AMOUR

DATE : FRIDAY, AUGUST 9TH

TIME: 7:30-10:00PM

LOCATION: LUMA YOGA 1010 CENTER ST, SANTA CRUZ, CA 95060

NOTE: This is not a LUBO specific event. This event is open to the public and we encourage you to share this workshop with anyone and everyone that you feel would benefit from this work.

JOIN ON OUR MOON’S ALEXANDRA D’AMOUR FOR A NIGHT OF BREATHWORK, GUIDED MEDITATION, JOURNALING, AND POWERFUL INTENTION-SETTING. I WILL TEACH A TWO-PART, OPEN-MOUTHED, CONSCIOUS AND CONTROLLED BREATHING TECHNIQUE INTENDED TO RECONNECT MIND, BODY, AND SPIRIT. THIS TRANSFORMATIONAL BREATHING MEDITATION HAS THE ABILITY TO REMOVE EMOTIONAL, MENTAL, AND PHYSICAL BLOCKAGES; REDUCE ANXIETY; AND INCREASE MENTAL CLARITY AND PERSONAL TRANSFORMATION.

THE EVENING WILL BEGIN WITH JOURNAL EXERCISES ASKING QUESTIONS ABOUT SHAME AND FEAR, AND THEN A GUIDED BREATHWORK FOCUSED ON ESTABLISHING PHYSICAL RENEWAL AND PERSONAL CLARITY. WHILE EVERY BREATHWORK EXPERIENCE IS UNIQUE, YOU WILL GENERALLY FEEL EMPOWERED, RELAXED, AND REJUVENATED.

Recommended:

  • WEAR LOOSE CLOTHING

  • DON’T COME ON A FULL STOMACH

What to bring:

  • PEN AND JOURNAL

  • YOGA MAT AND BLANKET

  • EYE MASK (RECOMMENDED BUT NOT REQUIRED)

What breathwork can do:

  • ENHANCE CREATIVITY

  • CREATE A HEIGHTENED STATE OF CONSCIOUSNESS AND INSPIRATION

  • IMPROVE BRAIN FUNCTION AND MIND-POWER

  • CLEANSE AND PURIFY THE BLOODSTREAM AND LYMPHATIC SYSTEM

  • STIMULATE SELF-HEALING

  • REDUCE DEPRESSION AND ANXIETY

  • CLEAR NEGATIVE IMPRINTS AND TRAUMAS FROM EARLY LIFE

  • REIMPRINT WITH MORE EMPOWERING BELIEFS AND HABITS

  • SET INTENTIONS, AND CREATE MOTIVATION AND ENERGY TO COMPLETE IMPORTANT GOALS

  • SELF-REALIZE AND DISCOVER YOUR TRUE SELF, YOUR DEEPER INNER CALLING.

“For me, breathwork has been the number one healing modality that’s enabled me to replace shame and fear, with love and self-acceptance. It’s allowed me to heal my sexual trauma, stay connected with my father after his death, and gain immense clarity for my business. In short, breathwork has allowed me to live an intentional life with less self-doubt, fear, and anxiety, and more clarity and purpose.”

-Alexandra D’amour


INSTAGRAM 2.0 with Tricia Mogensen

date : Tuesday, August 6th

time : 6-9 pm

location : Santa cruz, CA

Do you ever feel like Instagram is your second job? Feel like you’re spending valuable time promoting your business versus actually working ON your business?

What if you could create a posting schedule with valuable content that your ideal client actually wants to see? Content that resonates with them and connects them to your brand?

WELCOME TO INSTAGRAM 2.0 :

Creating a consistent and valuable Instagram posting schedule for your ideal client so that you can stop second guessing your IG feed and start getting back to BIZ!

Subjects that will be covered:

-getting clear on why people buy your products or choose to work with you

-Knowing your ideal client so that you can start creating content specifically for them

-Content creation ideas 101

-what content to use in your feed vs in your stories 

-Creating a successful posting schedule

-Learn how to schedule your posts in advance - the right way ;-)

This workshop will also include:

-Q&A

-Ongoing email support from Tricia Mogensen to make sure you’re set for success


building resilience with cbd and plant medicine with magda of balance and bliss

date : May 30th 2019

time:5:30-7:30pm

location: Santa cruz

This workshop is for you if you often find yourself easily stressed out, struggle to manage stress, your mind is always racing or you would like to become more resilient under pressure. 

During this workshop you will receive: 

- The basics of hemp // cannabis as medicine.

- How CBD can nearly instantly uplift your mood and help you manage stress

- knowledge on the importance of a vital communication network in the body which CBD interacts with

- guidance on honing in on your optimal dose of CBD

-how cbd can optimize your mental capacity, performance & therefore business

- All the important details you need to know when purchasing hemp // cannabis products

- DIY CBD Bath Salts: choose from floral herbs to relaxing essential oils to add into your custom bath soak


IGNITE YOUR MASTEry-Create A Clear Pathway to Your Soul’s Purpose + Sustainable Success with Bree Melanson

Date : JAnuary 9th 2019

Time:6-8:30

location:SANTA CRUZ

Your dreams and visions would not be placed within you if they were not meant to come into fruition.

Ask yourself this:

-Do you feel that you have a bigger purpose here that you are not fulfilling completely?

-Do you Want to expand your influence?

-Are you doing what you love but not making enough money?

-Are you Ready for your next stage of expansion + creative expression?

If you answered yes to any of these questions then THIS WORKSHOP IS FOR YOU!

During this workshop you will learn:

-how to Set a clear vision for you life and legacy

-How to make decisions from your soul and trust your intuition

-How your ego is blocking your biz and how to get unstuck

-How to clear subconscious roadblocks and move past fears and doubt

-How to bridge the gap between you and your highest expression

-how your purpose is the answer to our collective imbalance

-Group healing around money, expression + creativity


CREATING CAPTIVATING CONTENT FOR YOUR IDEAL CLIENT ON INSTAGRAM WITH TRICIA MOGENSEN

DATE : OCTOBER 24TH 2018

TIME : 6-9PM

LOCATION: SANTA CRUZ

This workshop is for you if:

-YOU LACK CONFIDENCE ON WHAT TO POST ON SOCIAL MEDIA.

-YOU'RE NOT SEEING THE RESULTS YOU WANT.

-YOU'RE CRAVING A CONSISTENT STRATEGY.

- YOU WANT TO FEEL LIKE A BAD ASS ON INSTAGRAM!

After this workshop you will be able to:

-LEAD WITH A POWERFUL BRAND VOICE!

-IDENTIFY YOUR REAL IDEAL CLIENT! 

-GET TO THE ROOT OF WHY YOUR CLIENTS NEED YOU!

-CREATE CONTENT THAT IS FUN AND SPEAKS DIRECTLY TO YOUR IDEAL CLIENT!

-FEEL EMPOWERED TO START CREATING CONTENT IN AN AUTHENTIC WAY!